11:02AM - SMB is entirely accelerometer-based, "This is NOT a cellphone game. It's a console game, if anything, we underestimated what the iPhone was able to do from the start, we had to fly in another artist to scale up the art to match what the iPhone could actually output." Big applause.
11:02AM - “SMB 超级猴子球完全是以iPhone的内置硬件加速感应器为基础，这已经跳出了以往手机游戏的范畴，这根本就是个游戏主机上的游戏，所以说我们根本从头到尾都低估了iPhone的能力。我们将会让其他的软件设计师，来告诉我们，iPhone的极限究竟在哪？”
11:03AM - Steve's back to answer how you get the stuff on the phone. "You're a dev and you just spent two weeks or a bit longer writing this app, and what's your dream? To get it in front of every iPhone user."
11:03AM - Steve将回来跟大家回答如何拥有这些好东西，“你如果是个软件开发者，你只要花个两个礼拜的时间，或者说要弄久一点，就可以让全世界的iPhone使用者来尝试一下你的杰作”
"Hopefully they love it and buy it -- but that's not possible today, even the big developers would have a problem getting their app in front of every iPhone user. It's called the App Store -- and we're putting it on every single iPhone on the next release of the software. This is how we're distributing apps to the iPhone."
“希望他们都会喜欢，然后甚至是愿意出钱买，这在现在似乎是不可能的事情，因为就算是大的游戏公司，也很难将他们的产品拿给所以有的iPhone使用者玩，别担心，我们有App Store可以来发布这些软件”
11:05AM - "Let's take a look at the App Store -- featured apps, just added, staff favorites... easy to find stuff and browse the categories. Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi."
11:05AM - “让我们看看新的App Store -- 特别推荐、最新添加、官方特选...很容易在各个类别间游走。当然我可以看到目前哪些应用软件被下载的最多，我可以简单的搜寻，再点一下...这是免费的...然后软件就通过Wifi / 3G网络下载过来了。”
"You can sideload them into the iPhone as well from iTunes. But it goes further: if you've downloaded an app and the dev updates that app, the App Store will tell you it's been updated! If you like it, tap the update button and it'll be replaced by the updated version all over the air, automatically. It will be the EXCLUSIVE way to distribute iPhone applications."
“你可以直接在iPhone上下载，也可以从iTunes传，但还有更多：更新也会自动通知你，只要再按一个按键，软件就自动覆盖更新成新版本了”
11:07AM - "Devs are going to ask -- this is great! But what's the DEAL? What's the business deal. We've got a great biz deal for devs: you pick the price you want to sell your app at. The dev gets 70% of the revenues right off the top, we keep 30% to pay for running the app store. No CC fees or hosting fees or marketing fees for hosting the app, devs get 70% paid monthly."
11:07AM - “这些听起来都相当棒，但实际的商业价值如何？商业模式又如何运作。我们认为iPhone的应用软件和游戏产品，未来在apple商店上卖，开发者得到收入的7成，Apple将得到收入的另外3成用于运作App Store服务，不会有运输或上架的费用，开发者每个月都将领的到自己开发的软件的收入的七成！”
11:08AM - "You know what price a lot of devs pick? Free. When they want to distribute their app free, there's NO charge to distribute free apps -- we'll pay everything to get those apps out there for free. Will there be limitations? Of course. Some apps we won't distribute: porn! Malicious apps!"
11:08AM - “如果你愿意将自己开发的软件通过App Store免费发放，那么Apple是不会跟你收取任何收入提成费用的。但有什么限制呢？任何关于色 情、暴 力、怀有恶 意的软件我们都不欢迎！”
"So, we've talked about some amazing new enterprise capabilities, we've talked about the SDK -- how are we going to deliver this stuff? Both will be delivered together in the iPhone 2.0 software update. Let me tell you about that."
“因此，我们已经谈了一些令人惊奇的新的企业能力，我们已经谈到了SDK - 我们如何去提供这种东西？ 会在iPhone的2 .0版本软件更新时一起都将交付。让我现在来告诉你这些”
11:10AM - "It will again combine the SDK + the new capabilities, there will be a beta release going out today to thousands of developers. We need their fantastic feedback. We're going to ship this to every iPhone customer in June, and it's going to be a free software update." Mild applause.
11:10AM - “同样的！他和SDK结合，另外还有其他的功能，iPhone SDK beta版将会在今天发布给上千的开发者试用，我们需要相当多的回馈，同时在六月，这个SDK就会公开给所有的iPhone使用者，同时将会提供免费的更新最新版本的服务!”
In just a few months..." MONTHS! "every iPhone user will get what they saw today. But there's another part to this as well: the iPod touch. Everything will run on the iPod touch as well, including enterprise features. We account for the touch differently than we do for the iPhone so there will be a nominal charge for the touch."
“ 不过才几个月的时间，每一个iPhone使用者就可以拿到他们今天看到的东西，不过除此之外，还有其他有趣的。iPod touch！iPod touch也可以得到这所有我们提到的东西，包括了企业相关功能。不过iPod touch的部份，就要收点费用了！” （— — 就知道iPod Touch比iPhone便宜那么多不是好事。。。。。果然。。。。。。）
