
10:37AM - Just threw that app together and ran it on the Simulator; "It's just as easy to build and run it live on an iPhone!"

10:39AM - He just compiled the app, dropped it onto the iPhone, ran it, and started the debugger in one step. Not shabby. "This is an app I just built in two minutes -- but we wanted to see what we could build in two days. So we did this app, we called it Touch FX."
10:40AM - Photo picker, applies OpenGL distortion effects on finger tracking; he's pinching and exploding some dude's face -- shaking the phone performs an undo. Applause and giggles.


10:42AM - "Next we decided, what can we do in two weeks? So we wrote a game... Touch Fighter." Dang, not bad, it's 3D, OpenGL... tap anywhere to fire, steer with the accelerometer. Lots of loud "Whoa!"-ing from the audience and applause.



10:44AM - He's testing optimization of the Wing Commander-style game; its live-recording frame rate (about 27-30fps!) and other performance metrics.

He pulls up a low-framerate point, grabs the live stack-trace from that moment to dev. "Don't just take my word on how good this platform is -- we called up a handful of companies and asked them to send out a couple of engineers to see what they could accomplish in two weeks with an SDK that they've never even seen before."
10:47AM - EA is up to bat; Travis Boatman talking about using the SDK. "Thanks to Apple for inviting us to join in on the SDK process." Spore!


It's a stripped down, cartoony version of Spore; accelerometer moves the spore around to eat things in the primordial pond. And, of course, there's the Spore customizer.



10:49AM - Showing video capabilities, too -- big applause. Forstall: "That was TWO weeks of work!" You can see we have a great platform to develop games on, but it's also great for verticals." Toss to Salesforce.com, Chuck Dietrich.


