吉姆:"制作好的电影.尽快能的让人们来观看它.当你和他们谈论什么是他们最想要的,结果都是一样的:多样化的选择,便捷,方便的控制"

10:06am - "The real back story, when Steve came to us, it was a no-brainer. It was the most exciting, coolest thing we've ever heard. VoD isn't a new thing. But there was music, and then the iPod. There was a phone, then the iPhone. Apple does things in an intuitive, insightful way... this will be a transformative version of the rental model. We're incredibly excited about it."

"There's another idea we've been talking to Steve about. There are other formats -- DVD. And there are next gen formats, like Blu-ray." Laughter and applause. "People still want to buy hard media, but we don't want to deny them the benefit of watching the same movie. So we developed a digital copy that will be on discs going forward."

"这幕后的故事,当史提夫来找我们的时候,我们真的是很激动,这是我们听过的最cool的事.VOD已经不再是新鲜事物了.先是有了音乐,就有了ipod,再来有了电话,就有了iphone.苹果计算机公司做事用一个直觉，通透的方式.这将是一个转型版本的租赁模式, 我们对此是难以置信地激动.
"这还有一个和史提夫谈过的想法,还有其他的形式-DVD,新一代的蓝光DVD,"
"人们还要买硬盘媒介，但我们不希望剥夺他们的利益，看同样的电影。所以，我们制定了一个数字化拷贝将光碟"

10:07am - "I have a copy of the first one today. We planned this date a long time ago, The Family Guy Blue Harvest video, but this contains a digital copy that you can instantly move to iTunes."

所下载的数据能保存到itunes里

10:08am - "We're really excited about this as well, today is an exciting beginning for movie rentals on iTunes. We couldn't be happier and prouder of our partnership. Thank you." Jim's off, Steve's back.

"Thank you Jim. Well, iTunes movie rentals. That's the third thing we wanted to talk about today."

"What is it? Well, as you know, Apple makes the best notebooks on the planet. The MacBook and the MacBook Pro."

"These are the industry standards. Today we're introducing a third -- The MacBook Air."

"What is the MacBook Air? In a sentence, it's the world's thinnest notebook."

我们很激动今天有了itunes的电影租赁功能，接下来我们谈另一个，大家都知道我们有最好的笔记本MacBook和MacBookPro，不过我们现在要介绍的是MacBookAir，什么是MacBookAir？？简单点讲就是世界上最薄的笔记本





10:09am - "What's that mean? Well, we went out and looked at all the thin notebooks -- most people think of the Sony TZ. They're thin. We looked at ALL of them, tried to distill the best of breed. They generally weigh 3 pounds, about 0.8-1.2-inchs thin, wedge shaped, they compromise to get the weight down. Things like the display.

大家都知道Sony的超薄笔记本SonyＴＺ，它确实薄，不过只是ＳＯＮＹ家族的延续，我们先来看看ＳＯＮｙTZ他的重量是3磅，0.8-1.2英寸厚


10:10am - an 11 or 12-inch display, they also compromise on the keyboard, they make mini keyboards. They don't run the mas fast as they could. We looked at this and said what do we like? Where can we compromise? The weight's a good target, 3 pounds. But too much compromise to get there.

Less than a full size display, keyboard, and we want to put even more performance in this product. This is that Sony product -- one of the best in the field. This is the macbook Air. 0.76 - 0.16-inches

现在我们看一下MacBook Air他的厚度只有0.16-0.76英寸，跟Sony的一样是全尺寸键盘

10:11am - Unprecedented 0.16-inches -- the thickest part of the Air is still thinner than the thinnest part of the TZ series. It's so thin it fits in a manilla envelope. Let me show it to you now.

He pulls out a manilla envelope. Huge applause.

空前绝后的0.16英寸-这是MacBookAir最薄的地方，就跟信封一样薄


10:12am - "This is the new Macbook Air, you can get a feel for how thin it is. There it is." Unreal, that's almost invisible from the side.

"Amazing product here, full size keyboard, full size keyboard, full-size display. Isn't that amazing?"

"这就是MBA了,你能感到它有多么的薄."
"惊人的产品，全尺寸键盘，全尺寸键盘，全尺寸显示器。是不是很惊人?"



10:13am - "It fits inside the evenlope, it's that small. This is what it looks like, isn't that incredible? World's thinnest notebook. Magnetic latch, 13.3-inch widescreen display."

世界的最稀薄的笔记本。 磁性门闩， 13.3英寸宽银幕显示




10:14am - "The display is gorgeous -- LED-backlit display, it says power, and instant on the minute you open it. It's got iSight for videoconferencing right out of the box. Flip it down, there's a full-size keyboard. This is the best notebook keyboard we've ever shipped, and it's full-sized. And it's backlit."