"We learned what people wanted was about movies. Movies. Movies. We weren't delivering that -- we're back with Apple TV Take 2 -- It still syncs to your computer, but no computer is required

我想要说的是我们做了一切我们所能尝试的,包括MSFT, Amazon, TiVo, VuDu, Netflix, Blockbuster --我们尝试指出怎么让互联网上的电影在TV上播放,我们都失败了,没有一个人成功.我们用apple tv来测试--它被设计为作为itunes和你的电脑之间的一个很好的配件,但是,那不是人们所需要的

我们慢慢了解到人们想要的关于电影,音乐. 电影,我们还没有实现它.----现在,Apple TV Take 2依然能和你的电脑同步,但是,还需要电脑么?




9:45am - Here's what you can do with Apple TV: rent movies directly on widescreen TV with Apple TV. Rent them in DVD quality, rent them in HD with 5.1" HUGE applause! Screaming.

"Dolby 5.1 surround. The quality is unbelievable. You can also view audio and video podcasts right on ATV, choose from 125k podcasts and see them right on your widescreen. Get photos from your computer... get them also right over the internet from Flickr and .mac." Flickr support, good gawd yall.

"And, of course, YouTube -- we've expanded the selection. There's now over 50m videos from YT, This has worked out so great, our customers love this. Buy TV shows and music right from your TV. And if you're using a computer it'll sync BACK to your computer."

通过atv在宽屏电视上播放DVD,甚至是杜比5.1环绕音的HDTV 并且支持YOUTUBE


9:46am - "And, of course, play iTunes content. So all of this stuff on the new Apple TV. Let me focus on the HD movies for a minute... the library titles are $2.99 and $3.99 -- for just a dollar more rent them in HD, $3.99 and $4.99 -- there are over 100 titles available today.

当然,使用iTunes的目录和空间.这就是新的Apple TV带来的东西.让我把这个HD影片放大一下...库存影片是$2.99和$3.99-只要再多1美圆就能租到HD画质的电影,分别是$3.99和$4.99--今天已经有100个可用资源了


9:47am - "All these features and an entirely new UI." Demo time! "This is the new UI -- one menu, it couldn't be simpler. Let's go into movies..." Man, this is a sexy interface, no doubt.

"所有这些特点全靠这全新的UI." 示威的时间到了! "这就是新的UI--一个菜单,它可不是那么简单的哦,我们先来看看电影菜单吧.." 各位看管们,这真的是个不容质疑的超性感界面.

9:48am - Star Trek! I love the old Star Trek movies..." Chuckles. Blades of Glory: "Fun movie -- I can read about the movie, see the actors, directors..." shows recommendations based on what others have viewed.

在二月底之前我们将有1000部电影可以看，在DVD发布30天之后的很多电影都可以通过itunes下载，可以在Mac，PC，Ipod，iphone上面看了。。

9:49am - "So you get the idea..." He's renting the movie, downloading, "it'll tell me when it's ready to play. So I hit the play button and it'll play!" Looks pretty friggin good, even on this absolutely massive screen.

"看来你已经拿定主意了.." 他租赁了电影,开始下载. "当可以播放的时候,它会提示我的,所以我点击播放按钮的话,电影就会开始播放!"  效果就算在这么大的屏幕上看起来都相当好.

9:50am -This is full DVD quality -- it's great. Now I'm gonna play some HD." And, of course, it looks marginally better, as HD should. Live Free or Die Hard. Where's Justin Long at?

这是整个DVD的质量了,非常的好,但是我现在想要试试一些HD,当然,看起来是比DVD要好一些,<虎胆龙威4>,justin在哪呢?

9:52am - "Let's go to genres... G, PG, romance, sci-fi, western... I just want to go ahead and show you search. We're just populating the database, ingesting these movies from the studio and encoding them right now. I want to find Shakespeare in Love, really fast search... and there it is. It's that simple. So now let me go back up... we have over 600 TV shows you can buy for $1.99."

"让我们看看有古典文艺片,限制级的,浪漫的,科幻的,西部片...现在我来演示一下搜索功能,我们刚刚建立了数据库,从其他影音工作室吸取了很多电影,现在开始编译他们.我们来找找<莎翁情史>吧.搜索真的很快诶..啊,找到了,就是这么简单,恩,先回到之前的话题..你可以只花1.99美元就能收看超过600部的电视节目.







9:54am - "Music: again, we've got 6m songs in iTunes, you can buy any of them on your widescreen TV, lets go ahead and search for something here... there they are right there, and there's the music video. Let's go to podcasts here, this is really cool. HD podcasts! We have a lot in HD now, which is really amazing." Veronica Belmont was on screen!